St. Joan of Arc Catholic School
Rebrand
Challenge:
St. Joan of Arc Catholic School needed a refreshed brand identity that reflected its strong Catholic values, school pride, and commitment to academic excellence. The challenge was to create a modern, recognizable identity that honored the school's faith-based foundation while building excitement and a sense of belonging among students, families, and the community.
Approach:
A bold, athletic-inspired identity was developed around the school's Crusaders mascot. Featuring a strong knight illustration, shield, sword, and cross, the new logo combines school spirit with meaningful symbols of faith, courage, and strength. A vibrant blue color palette, clean lines, and powerful typography give the brand a modern, confident look while maintaining its Catholic heritage. The versatile design was created to work across school apparel, athletic programs, signage, print materials, and digital platforms.
Results:
The refreshed identity gives St. Joan of Arc Catholic School a stronger, more unified visual presence that celebrates its traditions while looking toward the future. The new brand creates consistency across school communications, strengthens recognition, and gives students, families, and staff a bold symbol of their shared faith and Crusader pride.
